How an Online Company Store Can Help Build Your Brand

Do you have a new business and are looking for ways to get your brand established in the market place? Maybe you already have an established company and just looking for ways to promote your brand and expand your marketing efforts? One fun and creative way to get the word out is through the use of promotional products with your company’s logo on them.

Brand Recognition through Promotional Products

Harness the power of brand recognition. The best marketers know that brand recognition is the secret ingredient for a company’s long-term success. That success relies not on the latest fad, but on the careful cultivation of a brand your customers know and trust. The sky is the limit to the types of products you can promote with our company logo or brand. Examples include frisbees, t-shirts, pens, mugs, golf balls, calculators, umbrellas, thumb drives and more!

Online Company Store

You most likely already have a website for your company with details about your products, services, mission statement, etc. Many companies set up a separate online company store site just to sell and promote their logoed promotional products mostly to their employees but also to the public. This separate online company store will provide a solution to successfully managing your brand. You can then consolidate all of your marketing materials (brochures, leaflets, organizers, and so forth) to be a consistent representation of your brand.

Most business owners are too busy to worry about acquiring logo merchandise and all of the order processing involved. Go with a company that offers a turnkey solution and will take all of the headache out of this from product selection, processing your orders, fulfillment, tracking and reporting information.

Employee Recognition and Incentive Programs

Another benefit of getting an online company store to promote your brand is for employee recognition, employee incentives and employee rewards programs. Many companies reward their employees by giving them points or a budget to spend in the online company store. Employees feel appreciated when they get high quality logoed promotional products and getting those products out there in the public strengthens the overall company brand. So this marketing approach is a win-win for all!

Think outside the box when coming up with ways to both promote your brand and show employee recognition. You could set up a site and let employees spend a certain amount based on number of years of service. You could let them earn points based on reaching company goals which could be spent in the store or simply let them order promotional products as needed for company events, tradeshows, etc.

In summary, setting up an online company store with high quality logoed promotional products and a turnkey operation to deliver those products will help your company boost its overall brand recognition and ultimate success.

Appointments – Manage Your Time Better At Home to Be Effective

What would happen to you if your home life was more organized than it is right now? Can work-life balance be achieved? What are the tools at our disposal? Could scheduling appointments and keeping them at home help us save time and prioritize?

What is the challenge we face? I sometimes find that time spent at home can be the busiest time, especially in the times we live in. Imagine someone working from home, home-schooling children, and sometimes even doing a side hustle. Imagine also the full-time home-based entrepreneur. How do they manage to do all they need to do in a day?. We are living in a time when many entrepreneurs and even company employees have adopted work- at – home culture. This comes with its challenges as the lines become blurred between home and work. These blurred lines and constraints on the limited resource called time result in over-worked, under-rested, burnt-out individuals. Whilst good time management has been encouraged and indeed, embraced in the workplace, I believe more needs to be done in changing the mindset for the elusive work-life balance to be achieved.

What are the tools at our disposal? To manage time effectively at home, there are many interventions one can employ including setting goals for the day, prioritizing wisely, setting a time limit for every task, organizing oneself, and instituting the discipline of appointments. Yes, an appointment at home! We can spend time pontificating on the pros and cons of each intervention, however, I believe we need to focus on appointments and see how this can powerfully change the course of one’s day regardless of whether it’s a workday or weekend. Life is busy as it is without any intrusions. The question is how do you handle the one who announces that they are at the gate. These can be friends, neighbors, a salesman of some product you do not even need. I am not promoting regimentation here but rather a culture of filling your day with what’s important. Everything that we succeed at is because we carefully plan and execute it. I am a firm believer that you cannot manage time if you do not manage yourself thus I implore you to incorporate planning and appointments into your repertoire. I am not talking about something I do not do. I have to achieve many things in a day therefore I set appointments with my work, others, and myself.

Could scheduling appointments and keeping them on the home front help us save time and prioritize? Whereas we have established that it is a normal business practice to set appointments and keep them, we need to abandon the liberal open-door policy of allowing all and sundry to have access to us as and when they please on the home front. Please understand where I am coming from. We each have greatness within us but for us to achieve it we need to culture great habits. Employing the use of appointments at home and seeing only those people you had agreed to see removes non-essential encounters especially during the most productive hours. I know this will vary with culture, geographical region, or even level of affluence, whether you live in a low density or high-density residential area, but doesn’t negate the need to be organized and effective. Controlling access determines how organized you are and how well you will work and rest when the time for scheduled rest comes.

What do we need to do differently? We need to be disciplined and diligent, learn to say no, now is not a good time, let’s make an appointment for next week. What are the benefits of this approach? You are not always fire-fighting to meet deadlines, You are not always tired because you have not taken time out to rest. You have set aside enough time to spend with your loved ones or a loved one. If you are a busy person, I am sure you appreciate what I am saying. Whether it’s time to work uninterrupted, family time, or “me-time”, it takes some kind of order to enjoy it.

I am not saying that those that come unannounced are bad people. No, not at all, they probably are people you enjoy spending time with. Nevertheless, there must be prior communication so that you can attend to your visitor(s) when it is convenient for both you and them. It can be quite disrupting and a whole day can just pass by without achieving anything that you had planned to do.

As we grow older we begin to appreciate that rest and recovery need to be scheduled. The fact that I am relaxing doesn’t mean that I don’t have anything to do. One therefore cannot assume that just because you are at home you are available. Maybe you have scheduled that time to rest. That is important. You need to make an appointment with yourself, spouses need to also set aside time for each other. Parents need to schedule a time to spend with their children. When you have some sort of order in your life you determine who sees you and who you see. It also means that your relationships will be healthy and that makes you a happier person.

In conclusion, I believe that the work-life balance can be achieved. There are many tools at our disposal just like it is in the workplace.I believe we could do more and be happier if we are disciplined enough to make only the commitments we can keep.I am certain that setting appointments and keeping them at home help us save time and prioritize.

8 Ideal Qualities of an Effective Website

With rapid technological advancements, it is almost unheard of for businesses and other organizations to be absent on the internet. People and companies alike are increasingly turning to online sources for research and to make product inquiries. To get a share of this traffic, it is important to have a proper website with an effective website design that is attractive to your targeted audience.

There are millions of websites online and your site will need an imposing presence to fare well in the wake of such stiff competition. Add this to the fact that rival companies have also pitched their tent online and are fighting for your same audience, it means that your work is properly cut out for you!

While there are many ways of achieving a commanding presence on the internet, having an effective web design is probably the most basic of these.

Ideal qualities of an effective website

Friendly to the end users
A proper website is designed with the end user in mind. This means a simplified interface that is not difficult to understand. Moreover, you do not want visitors to skip your site in search of competitors’ platforms because they cannot find what they are looking for.
Thus, you will find it rewarding to have menu items at a prominent part of your first page so that users do not have to struggle in looking for information. Be careful, though, not to have too many menu items that a user gets confused.

Offers an interactive and exciting interface
Obviously, not many people will want to stay a minute longer in a platform that is boring. Depending on your goals or the products being advertised, you can add pictures and short videos to captivate those who come to look for information. Plain text can be somewhat boring and may not push your agenda very far.
Interactivity also implies accepting feedback from visitors and offering them contacts to get in touch with you. You can also consider having a “Help” page where questions that may arise from users are pre-answered.

Does not have prohibitive loading times
There is nothing as frustrating as a website that takes forever to load! Users are presented with many options online and if yours takes a long time to show, they might simply move on to the next alternative. While this does not necessarily mean that you should give insufficient content, it calls for a careful balance between the two.
Accessible by different browsers
Obviously, the people that get attracted to your platform for one reason or the other will be using different browsers. While there are browsers considered to be common and popular, the safest bet is to be compatible with as many browsers as is possible. Moreover, you want your platform to be accessible even to those on the go. This means creating pages that can be adapted for phone-viewing.
With this consistency, you are bound to draw too many kinds of users and even retain them!

Screen resolution
While the web design might look appealing from your end, the end users might not enjoy good viewership of the same. Such a problem might be caused by an incompatibility in resolutions.
Screen resolutions continue to be enhanced in newer computer and device models. Therefore, it is crucial to be sure that the website will not appear pixilated when displayed on certain screen resolutions.

Offers functionality to the precise course it is serving
What will make your company or organization stand out is how well it depicts the core elements you are exposing to your audience. Borrowing an appealing website design will not be effective if it does not give enough space for you to feature your products or other mandates (like in the case of non-profit organizations).
For instance, if there are forms to be filled or subscriptions to be made, the processes to attain the same ought to so be seamless that the visitor does not feel burdened.

Search Engine Optimizable
While Search Engine Optimization (SEO) is usually achieved after the website has been created and involves a mix of marketing strategies, it is important to bear its importance in mind during web creation.
Think of all the features that a website ought to have if it is to be search engine optimized easily. Making room for videos and pictures will come in handy at the time when the website is being promoted to make it appear at the top of search engine results.

Consistency in the layout
This simply means that different pages of the website ought to have a uniform layout. This consistency is important in ensuring that users are not confused.

5 Easy Ways to Promote Your Business Online

ONE ~ Connect through Groups & Communities

First things first, you need to connect with online groups that are similar to your business. This allows you to see what your competitors are doing and what is working with customers looking for the services/products you provide. Though this is a vital step in your online business promotion, try not to push your business through these groups. You can include a link to your business’s website or blog at the end of your posts, but your primary goal is to connect not market.

TWO ~ Using Listing Services

Next, you need to make it easy for customers to find your business. Registering through listing services makes it easy for customers to find you using the search methods they are already familiar with. The three most notable choices are Bing, Yahoo! Local, and Google Places. Most businesses use these sites as they are popular across many users.

THREE ~ Optimizing the Search for Your Business

Along with getting your business name up where people are searching, you’ll need to optimize the way you word information. This optimization improves the likelihood that your business will pop up when that information is searched. This is called SEO and stands for Search Engine Optimization. There are many “how to” guides out there for more information on how to refine your SEO.

FOUR ~ Create a Blog and/or Website

A blog is a wonderful tool for customers to connect with your business and learn what it’s all about. This encourages them to stay with you over competitors as you can connect on a deeper level with your followers. Another amazing link a blog provides is allowing your customers to become email subscribers. This keeps your customers connected to your business and all the services/products you have to offer them.

FIVE ~ Social Media & Multimedia

Social media and multimedia are to a blog what SEO is to listing services. To get blog traffic, you need to post your content to social media sites so your customers can find you. Another benefit of the connections you generate through your online groups and communities is knowing what gets the most attention. Multimedia includes the use of videos to market your business. Online video marketing is actually one of the best ways to reach people as it requires very little work on their part to view. Video marketing is also a fun and simple way to reach your customers. Social media and multimedia are very important as many people are constantly connected to their social feeds.

Though it seems hectic, it is not impossible or as difficult as it appears to promote your business online. You just need to know where to start when aiming to develop your business online. If you use these easy methods, you are sure to reach the masses and increase your business. So, show the world the wonderful services your business has to offer. Bring your business to the people and the people will come to you!